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More and more evidence points to effectively closing the loop with your Facebook audience by reaching them ‘offline’ and via their inbox. Further extending your connection and interaction offline (outside of Facebook) has proven to further increase audience retention and revenue. Walkthrough the the Infographic below to get a better idea of the landscape of Email Marketing and be sure to check out one of  the following email/newsletter applications we have available for your Fan Pages.

 

Create an Email Newsletter for your Facebook Pages The free Email Newsletter application enables your fans to keep track of new activity on your page. Automatically send the latest feeds from your page to your fans’ email inboxes.

 

 

 

ShortStack makes it ridiculously easy to make custom tabs for your Facebook Pages. You get to focus on your design and let ShortStack handle all the details.

 

 

 

The MailChimp app helps you add a mailing list signup form to an app on your Fan Pages and Places. It will also allow you to auto-post campaigns to either Wall when they are sent.

 

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Self-service online marketing firm Constant Contact has just released a report on the state of email marketing that also highlights the rising importance of mobile and social media for small business.

According to the report, there will be 200 billion permission-based emails sent in the United States by the end of 2011 with each email address receiving three permission-based email marketing messages per day, up from two per day in 2009.

The company also claims that organizations combining email marketing with social media such as Facebook, Twitter, and LinkedIn increased their success even further with an estimated 10 million additional impressions via social.

Mobile is equally compelling for small business marketers with 88% of us now checking email on mobile devices.

The growth of so-called social business has certainly not escaped the attention of online marketing providers with both Constant Contact and competitor VerticalResponse announcing new services within the past several weeks to help businesses manage and measure their social marketing efforts.

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