• Tweet
• Share

• Tweet

Post brought to you by AllFacebook & Jackie Cohen. 

What a year Facebook has had, at least when it comes to upgrades.

Changes to the site in 2011 have improved engagement, safety and monetization.

That said, here are the 10 most significant improvements that Facebook made in 2011, not necessarily in any order.

1. Timeline

Most people on Facebook have yet to upgrade their profiles to timeline, but those who have are raving about the depth of content in this advanced profile.

2. Inline Privacy Controls

Facebook moved most of the privacy controls to locations next to where people share content on the site. This strategy has spurred more people to avail themselves of these features than ever before.

3. Subscribe

Many have called Facebook’s subscribe button an effort to emulate Twitter, but this profile feature is quickly becoming a must-have for people who want to present themselves as thought leaders.

4. Immune System

This nickname for Facebook’s nickname for its security technologies cropped up inthe media this year, but the term immune system really sums up the collective effect of the bold steps the social network has made to dramatically reduce the frequency of  spamware, clickjacking and other digital maladies that used to crop up regularly. Some of the more significant moves have been:

• Partnering with Web of Trust has enabled the site to identify and block posts that include insecure web addresses;
• A social verification system provides a means of recovering lost passwords through trusted friends;
• Log-in approvals send code to mobile devices so users can authenticate attempts to access accounts from unrecognized machines; and
• Smart friend lists create groupings of contacts with things in common, all but forcing people’s hands to use this features for microsharing instead publicly posting everything for all to see.

5. GraphRank

Facebook has altered the method it uses for prioritizing content in the news feed on home pages. Although some people insist that the move from the old algorithm EdgeRank to the new one, GraphRank really has dramatically changed the content appearing on homepages — more targeted and engaging posts show up.

Click here to read more…..